"Foursquare, Gowalla, Bunchball, Badgeville – it seems like the badge measles have taken over the Internet. From watching TV to fulfilling your hearts' desires: there’s nothing that couldn’t be made more fun by adding points, badges, and other elements from video games. At least that’s the selling proposition of "gamification", the newest entry in the dictionary of web trends and buzzwords. Carrying elements of video games into all kinds of markets and places, "gamification" seems the prototypical case for the way the "magic circle" between games and non-games is increasingly blurred.
However, this misses one crucial point. For "playing games" literally consists of two things: Games – a designed artifact –, and playing – a specific mode of engagement with that artifact. We can do very many things with games: We can test them, debug them, review them, design them, etc. Likewise, we can play with very many things: With sticks and stones, with cars passing by on a boring highway ride, with nothing but our hands. The "magic circle" refers to the latter: to the specific mode of engagement and experience called "play", to the social norms and conventions that come with it, and to the things players do to signal to each other: "this is play".
That opens a can of moral worms: Is there a point in the pointlessness of play that we might loose by doing so? Should we instrumentalise play? Can we? What happens to the existing social norms of play – like voluntariness, fair play or 'don't take it seriously' – when they get mixed up with activities of grave consequence? When does a "game" become coercion, so that cheating is the only ethical option?"
Sebastian Deterding is a user experience designer and game researcher usually flown in for some thorough German grumpiness. He publishes and speaks internationally on gameful design, persuasive technology, and the social contexts of gaming at venues such as Gamescom, DiGRA, CHI, reboot, or Google. His work has been covered by The Guardian, the LA Times, The New Scientist, and EDGE Magazine among others. When not designing, he pursues a PhD on the social frames of video games at Hamburg University, Germany. He lives online at codingconduct.cc.
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